Something I do at the beginning of my relationship with any clients is coach them through a social media cleanse. It is absolutely imperative people understand social media messaging and its role in your company and brand.
Once you do the hard work to know who your brand is, who you are speaking to, what your messaging is, what your values are… you want to make sure that is what you are getting across on all your platforms, including social media. When people first discover you, they will look you up and go through your social profiles. You want to make sure what they find is an accurate representation of who you are!
Superhero or entrepreneur, not everyone is born for this path. If you are on it, then you already know. Entrepreneurs, especially the ones that are working to forge the way for a better, healthier world, all possess and need to continually channel superhero abilities to build excellence in their business.
Not everyone has figured out the right process, the right brand name, the right strategy, the right consumer, or the right model for their specific business.